Trying to explain something with words as an engineer is difficult, ESPECIALLY if it’s emotional (the struggle is real). I’ve probably gone through a million iterations, trying to pack Morph’s vision into a sentence or two. How we’re accomplishing the vision is straightforward:
“We assist local businesses acquire, acclimate, and retain their employees through curated, community concierge services. Our focus on the employee’s lifestyle allows our clients’ human resources department to focus on improving internal productivity and culture.”
Our vision is what separates us from any other company and makes Morph the best for the job. So, here’s the vision:
“We redefine how residents perceive their community by virtue of fostered connections, thus magnifying a city’s identity and growth.”
Seriously though, SO MANY ITERATIONS.
So, what does this mean? I want you to think about the place that you call Home. What exactly makes it feel like Home? Is it the people there? The experiences you’ve had with those people? Maybe it’s the days you used to spend climbing the tall oak tree at your neighborhood park, or playing lava tag during recess. But this is something you can really do anywhere. There are parks with trees and lava (the original “the floor is lava”) in every city, so what EXACTLY is it?
This is something that I’ve really reflected on recently after visiting back home for my best friend’s wedding. It wasn’t until I got home that a sense of nostalgia hit like a tidal wave. I’ve known him since grade school and have had a lot of memories with both him and his family. Whether it was getting chased by his large poodle, Cyrus, while frantically trying to get to the fence before he caught us. Or dressing in our costumes on Halloween and acting like a statue waiting to scare the shit out of trick-or-treaters (we’d obviously go easy on the younger ones). The truth is we can all relate to these experiences in some shape or form.
However, if you’ve noticed, Home is never a place, which is why I guess they say “Home is where the heart is.” It’s always a memory; an experience that’s independent of location and something that human beings will always seek. That’s why it’s always so damn hard to leave in the first place when moving to a new city.
Life happens. Those people you’ve grown up with create their own lives, perhaps with the same people they’ve grown up with and perhaps not. We go off to school or a job takes us to a new city and sometimes a new state. What we once had, now doesn’t exist in a foreign place. Thus begins another milestone in our Long Journey. An experience that can be terrifying, yet exciting. The unknown does mysterious things to the human emotional complex and each experience can be different depending on the individual.
We seek out familiarity in our new community. We seek out that same feeling of Home that we grew up with. We understand that it obviously won’t be the same as what we had before because change is unavoidable; however, progress is always imminent.
Home is not a place, which is why a community can be shaped. The voice of one becomes the voice of many, and our vision is to amplify that voice as new employees start to join our community. We’ve all had that feeling of Home, but the beauty is that each perspective is different. We all hold the feeling dear to our hearts, and for each of us it’s DIFFERENT, yet the same. To bring this perspective and appreciation into a new community, and being able to acclimate these fresh set of eyes can only be comparable to seeing for the first time.
We’re here to show new employees their new city and help shape their reality, so that they may grow and become a part of the larger picture. We all have a fresh perspective to offer to a city’s identity and growth. Welcome Home.